Book your
90-Minute
Marketing Boost!
A focused call for £50
Want to stop guessing and actually plan your next marketing campaign like a pro?
In this 90-minute session, we’ll apply the concept of periodisation to your marketing.
Used by athletes to train effectively, this planning process will help you see your marketing campaign big picture at the same time as your daily actions!
You’ll leave with a clear, custom-built campaign plan that aligns with your goals, your schedule, and your capacity.
Just like a fitness programme, we’ll break your campaign down into:
Macrocycles (your big-picture overall goal)
Mesocycles (your mid-term focus)
Microcycles (your smaller actions)
This approach makes your marketing measurable, manageable and motivating instead of overwhelming and inconsistent.
We'll map out your next marketing campaign so you know:
Marketing made clear, so you can get back to the work you love.
What's included:
A 90-minute 1:1 session on Zoom, tailored to your creative project, service, or business
A marketing periodisation template you can re-use forever
Practical steps you can actually implement (no fluff, no overwhelm)
A short written follow-up so you’re not left trying to remember everything
Access to my mailing list for more tips every week
A check-in email from me within a month to see how you’re getting on (so you don’t lose momentum)
Michelle Allen
Writer & Business Mentor
I help writers, creatives and service providers who are tired of the hustle but still want real results.
Through Infinite Upstart, I bring you practical, heart-forward support, whether it's building your mindset, growing your visibility or creating a business that actually fits you.
I'm also the co‑founding director of Ironclad Creative, a Brighton-based organisation where writers find space to create and community to inspire.
As the host of my podcast, Resting Biz Face, I talk about being a neurodivergent creative business owner and how to balance ambition, rest, money and meaning.
£50
Who this is for:
Creative business owners, freelancers, artists, coaches and side-hustlers who are planning a launch, a product, a service, a show, or just want more consistent marketing that actually gets results.
BOOK your session